Smorgasbord is a Scandinavian style all in one charging unit made from bamboo. This product was the brain child Jane Ritcher. It was designed to be sold in furniture and lifestyle stores as bridge between home decor and technology. Created to fill a gap in the emerging market of families with multiple digital devices.
I created the logo and packaging designs. I also 3d modeled the individual bamboo parts for the factory to build from. Each smorgasbord style was designed with different needs of users in mind. From a bed stand model to a main “kitchen hub”.
Creating clear iconography was necessary to sell the idea that this was not only a device holder but also a powerful and tidy device charger.